As a creative, I think its easy to get caught up in the importance of something you create. You learn to pour your heart into something that you hope will be loved by others. But what happens when it’s not? When something that you love falls into the pile of average, forgettable designs never to be viewed again?

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Recently I read 2 completely unrelated articles that point to the same idea. The idea is that the traditional logo is no longer an important part of an organization’s brand approach.

The first article “Logos are Dead” suggests that instead of focusing on one mark to represent the face of a company, an organization should invest more time into developing a brand environment. The design of this brand environment would honor and present all pieces of content that a company chooses to release. Another article, “The Internet is Hard” suggests that the audience (particularly website visitors) completely ignores appearance and that they are only interested in the “big button” that will allow them to download the latest app, or whatever else they happen to be hunting for.

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