Walton Performing Arts Center is a theater in Arkansas that features Broadway quality musicals and plays.

In addition to the marketing portion of the website, I worked to design work flows for ticket purchases, seat selection and subscription enrollment.

Live Mock

Project Skillset

Project Highlights

Conversion

The primary goal of this site is to convert visits into ticket sales or season subscriptions. It's also important to provide schedule information in a clear and concise way as well.

One challenge with this design was that the layout was dictated largely by a CMS used by the dev company. I tried to push the boundaries where possible, but ultimately needed to make some sacrifices to make dev deadlines possible.

If you're interested in learning more about my role in this project, please feel free to send over an email.